Paste your URL and your email. 60 seconds later the audit
lands in your inbox — one click, no account, no card. Built from
19 page-type playbooks and a decade of CRO consulting.
You already sense the page is leaking. Here is the short trip from that feeling to a fix.
Right now
You know it is leaking
Traffic shows up. Sales don't. And every guess at what's wrong
costs you another month. A consultant who could find it charges more
than the problem feels worth.
→
In about a minute
You have a dollar-ranked list
Paste the URL. You get a clear score, the nine things holding the
page back, and the three worth the most money — each with
instructions.
→
Within the month
You fix three things and the funnel moves
You work the top of the list, watch real visitors respond in the
heatmaps and recordings, and stop paying for traffic that was leaking
out anyway.
Beyond the audit
One tool watches your visitors, catches the traffic GA4 hides, and tells you what to fix.
The free audit is the front door. The platform is what you actually pay for — and it replaces your entire CRO and analytics stack.
Full analytics, your data only
Cookieless. EU-hosted. Captures 93-97% of visitors — including the Apple, Brave and ad-blocker traffic GA4 silently drops. No cookie banner needed. Optional custom subdomain on Growth and up.
Session recordings and heatmaps
Watch real visitors interact with your pages. Filter by source, device and behaviour. Catch rage clicks, dead clicks and scroll dropouts. Privacy-safe masking by default.
Funnels that follow the money
Build conversion funnels across URLs and events. See where visitors drop, what each drop costs you, and which segments behave differently. Compare Facebook traffic to organic in one chart.
AI consultant on every page
Run audits any time. Get dollar-ranked findings built from 19 page-type playbooks and a decade of CRO consulting. No four-hour course to interpret the data — we tell you what to fix.
Full feature map
Every feature, on every plan.
The features do not change between plans — Starter gets the same platform Agency does. What scales with the plan is volume: pages, sessions, audits and visitors.
Tier scales shown as Starter · Growth · Pro · Agency
Layer 1 · Analytics
See your real traffic
The 25-40% of visitors GA4 cannot see — captured anyway, with no cookie banner.
Visitor cap 250K·1M·5M·10M /mo
Real-time view
Pageviews, sessions, bounce rate & time on page
Sources & referrers
UTM campaign tracking
Geographic (country / region / city)
Device, browser, OS & language
Custom events
Goals & KPIs
Retention & cohorts
REST API & data export
Team workspace & roles
Layer 2 · Behavior
Watch how visitors behave
Recordings, heatmaps and journeys on every page you monitor — with the friction already flagged for you.
Session recordings 500·2.5K·7.5K·20K /mo
Click, scroll & movement heatmaps
Visitor journeys
Friction tagging (rage clicks, U-turns, dead clicks)
Identified-user sessions
Privacy-safe input masking
Desktop and mobile, side by side
Saved recordings for team review
Layer 3 · CRO audit
Find what is costing you customers
A real CRO audit on demand — your audit, heatmaps, recordings and funnel read by AI as one diagnosis, in plain English. Re-run it any time you ship a change.
AI-analysed audits 15·75·200·750 /mo
Free first audit, no card
19 page-type playbooks
Conversion score (0-100)
Dollar-ranked findings
Step-by-step fix instructions
Technical SEO checks
SERP teaser preview
Layer 4 · Funnel & competitors
Map the funnel. Watch the category.
Score the whole funnel end-to-end and see how your page measures against the ones winning your search.
Competitors per page 3·5·5·5
Multi-step funnel evaluation
Per-step dollar leak
Whole-funnel re-measure after a fix
Confidence-scored verdict (did the fix work?)
Page-type auto-detection
Alert when a step gets worse
Layer 5 · Operations
Run it at scale, with your branding
Plug it in once — for one site, or a whole client portfolio — without the IT meeting.
Monitored pages 3·10·25·50
Data history 90·180·365·365 days
EU-hosted by default
Cookieless tracker (up to 97% capture)
Custom CNAME (analytics.yourdomain)
Cross-site dashboards
White-label client reports
Two-click cancel, no contract
What it replaces
One subscription, four bills gone.
A typical CRO stack runs Hotjar + GA4 + Mixpanel + a one-off audit at $275–575/mo. HowsMyPage rolls all four into one tool, EU-hosted and privacy-clean.
Replaces session-recording tools
Replaces GA4 (or runs beside it)
Replaces product-analytics funnels
Replaces one-off CRO audits
One login, one privacy policy, one bill
Every paid plan opens with a $7 seven-day trial. First month is fully refundable. Cancel in two clicks, no notice.
Inside the platform
Every heatmap, recording and funnel is read by the AI — you get the dollar-ranked finding, not raw data to decode.
▲ Heatmaps
See where attention pools — and where it dies
Click, scroll and movement maps for every page you track. The hot
spots show what pulls the eye; the cold zones show what nobody ever
reaches.
Click, move and scroll-depth maps
Desktop and phone, side by side
Spot the fold your visitors never cross
Heavy attention Some attention Glanced at
▷ Session recordings
Watch a real visitor meet the wall
Every recording is tagged automatically — rage clicks, dead
clicks, sudden U-turns — so you jump straight to the moment it
went wrong instead of watching hours of footage.
Auto-tagged friction moments
Filter to the sessions that bounced
Jump to the exact second of the problem
►Visitor from Google Ads2:14 · product pagerage click
►Returning visitor0:38 · pricing pageU-turn at form
►Visitor from newsletter3:52 · checkoutreached checkout
Follow the route people take — and where it breaks
See the real paths visitors walk across your site, step by step,
and the exact page where most of them give up and leave.
Most-common paths, ranked
The page where journeys collapse
Compare paths that converted with paths that didn't
1
Landing page
94%
2
Product page
71%
3
Pricing page
↓ 58% leave here
42%
4
Checkout
◫ Funnel evaluation
See the leaks at every step
Map your whole conversion funnel once — landing to cart to
checkout to paid. HowsMyPage evaluates every step, shows exactly
where visitors fall out, and prices each leaking step in the same
dollars as your audit.
Whole-funnel evaluation, not single-page stats
A dollar figure on every step that leaks
An alert the moment a step gets worse
View page
100%
−29% · $610/mo
Add to cart
71%
−33% · $1,840/mo
Checkout
38%
−14% · $520/mo
Purchase
24%
VS GA4
GA4 is lyingflying blind.
Most analytics tools tell you what GA4 already told you. We tell you what GA4 hides from you.
Brave blocks GA4 by default. Safari and iOS truncate cookies. Ad
blockers strip google-analytics.com on every request. EU visitors who
decline the cookie banner get tracked as nothing at all — so most
GA4 properties miss 25-40% of their real traffic, and privacy-conscious
audiences can be 50%+ invisible.
GA4 sees~70%
The greyed-out visitors — Brave, Safari/iOS, ad-blockers, cookie-declined — are recorded as nothing at all.
HowsMyPage seesup to 97%
Cookieless and EU-hosted — no third-party domain to block, no consent prompt to decline. Honest capture range is 93-97%; the small remainder is the hard-blocked edge (VPN+strict-tracker users, IP allowlists).
EU-hosted by default. Cookieless. No Google data flow. The number
we show you is the visitors who actually loaded the page — not the
ones a blocked third-party script managed to scrape together.
GA4 isn't free
GA4 isn't free. Here's what it actually costs you.
GA4 costs you the visitors it cannot see, the cookie banner you
have to maintain, the privacy headaches that arrived with Schrems
II, and the hours you spend translating its dashboard into actual
answers. HowsMyPage replaces it with one script — and gives
you back all of the above.
GA4 gives you
HowsMyPage gives you
60-75% visitor capture
93-97% visitor capture
A cookie banner you must maintain
No cookie banner needed
US data flow · Schrems II liability
EU-hosted by default
A dashboard you have to learn
Plain findings, dollar values, dollar-ranked
Last-click attribution by default
Funnels you build, paths you actually see
Free — paid for with your visitors' data
From $39/mo · EU-private · your data only
Switching takes ten minutes. Pull your GA4 script. Paste ours.
Your historical GA4 data stays where it is — we are not asking
you to migrate years of reporting. We are asking you to stop losing
visitors going forward.
The closed loop
Most tools stop at the data. HowsMyPage closes the loop.
An audit and a heatmap are only half the job. The half that matters is knowing whether the fix actually worked.
Diagnose
It finds the leak
The audit, your recordings, heatmaps and funnel evaluation pinpoint
what is costing you conversions — and what it is worth in
dollars.
→
Fix
You make the change
Every finding carries step-by-step instructions. You apply it on
your own page, on your own schedule — no variant injection,
no second script.
→
Verify
It proves whether it worked
HowsMyPage re-measures the funnel after the change and returns a
confidence-scored verdict — proof the fix actually worked,
not a hunch.
Replaces your stack
One tool. One bill. One privacy policy.
What your current CRO and analytics stack actually costs you — and what HowsMyPage replaces it with.
Without HowsMyPage
Hotjar Plus — recordings + heatmaps
$32/mo · US-hosted · cookie banner required
GA4 — basic analytics, free
Misses 25-40% of traffic · Schrems II problem
Mixpanel or Amplitude — funnels + events
$25-89/mo · separate login · separate privacy policy
One-off CRO audit — per page
$200-500 each · weeks of waiting · variable quality
Recordings, heatmaps, funnels, events and audits — one tool
93-97% visitor capture, no cookie banner
EU-hosted, cookieless, no Google data flow
19 page-type playbooks — audit any time you want
One login, one privacy policy, one bill
Everything to the left, replaced$79/mo
How we know the numbers are real
Every issue is priced, so you fix in the right order
A list of thirty problems is paralysing. A list of three, each with a
monthly figure attached, is a plan.
The audit and the behaviour data both feed the same maths: your page
type, your visitor count, and the benchmark lift for each fix. It is
shown in full — nothing is a black box.
Monthly visitors (measured)8,400
Current conversion rate1.9%
Fix 1 — move the CTA above the fold+0.6 pts
Fix 2 — trust signal near checkout+0.24 pts
Fix 3 — outcome-led headline+0.14 pts
Estimated recovered revenue$3,070/mo
Brian Petersen
Founder, HowsMyPage
More than a decade fixing other people's
websites — finding why pages take traffic and give back
nothing.
Why I built it
For twelve years, this was my Sunday.
Here is what an honest CRO audit actually looks like — the version I lived, not the version the tool websites sell.
Open GA4. Find the funnel step that leaks. Set up a heatmap. Then sit down with a stack of session recordings, sorted by length and source and drop-page, and watch them. All of them. Looking for the exact second a real human gave up on the page. With coffee. Not glamorous.
Then cross-check what you saw against the playbook in your head — is a 38% drop at checkout normal, or is the page on fire? — and write the report. Days of work. Clients paid thousands of dollars for it and bought one or two a year, because nobody else was willing to sit through the recordings.
Which is the absurd part. You drop real money on a snapshot in March. Then you ship a new hero in April. A pricing tweak in May. A button colour in June. And you have no idea whether any of it helped or hurt — until the next snapshot in October.
That is the bit HowsMyPage fixes. Same checks, same playbooks, same dollar maths — but the AI watches the recordings, reads the heatmap and writes the report. A minute instead of a Sunday. Which means you can run it the moment you ship a change, and compare it to last week.
The point was never the audit. It was always the comparison.
Straight talk
Why trust a tool this new?
HowsMyPage is new, so we will not pretend to have ten thousand logos. Here is the honest case instead.
1
It is a method, not a guess
Every finding comes from 19 page-type playbooks built on
published CRO research and industry benchmark data — not an
opinion, and not a generic checklist.
2
Built by someone who did it by hand
I ran this audit by hand as a paid consultant for
more than ten years — same checks, same playbooks,
same dollar maths, now in software.
3
You do not have to trust us — check it
The audit is free. Run it on a page you already know well,
read the findings, and judge whether they are right before you ever
think about paying.
Pricing
Your free audit shows you how to improve one page. Our platform shows you everything — visitor behavior, funnel performance, and what to do about it.
Every plan opens with a $7 seven-day trial. Annual billing takes 20% off.
Every plan includes our full platform:
cookieless EU analytics (up to 97% capture), heatmaps, session
recordings, visitor journeys, funnel evaluation, competitor
benchmarking, and AI-analysed audits on demand. Plans differ on how
many pages you monitor — not on what our platform does.
A ‘monitored page’ is one URL you designate for
full coverage — heatmaps, session recordings, AI-analysed audits, and
competitor benchmarking. Every URL on your site still gets cookieless
analytics and source tracking, counted against your tier’s monthly
visitor allowance.
Nothing to lose, twice over. The audit needs no card at all. When you start a paid plan, you get 7 full days for $7 to see it tracking your real visitors — then your first month is fully refundable for 30 days if it isn't earning its keep. Cancel any time, two clicks, no contract, no notice period.
Straight answers
The questions people ask before their first audit
Is the free audit really free?
Yes. One full audit every 24 hours, with no account and no card.
The report keeps a permanent link, so you can come back to it or
send it to someone.
Do I have to install anything?
Not for the audit — you only paste a URL. Heatmaps, recordings,
journeys and funnels need one small snippet on your site, added once.
That is the only setup, and there is a copy-paste guide for it.
Microsoft Clarity is free — isn't that good enough?
Clarity is free in the sense that you pay with your visitors' data. Every session is shared with Microsoft, used for their product and advertising telemetry, and routed through US infrastructure — which after Schrems II is a real GDPR problem for European sites. Clarity also hands you raw heatmaps to interpret yourself. HowsMyPage gives you the dollar-ranked finding, EU-hosted, with no third-party data flow.
Does HowsMyPage really catch traffic GA4 misses?
Yes — measurably. Install both side by side for a week and your HowsMyPage Analytics will show 25-40% more visitors than GA4. The difference is ad-blocked browsers, Apple devices, Brave users and cookie-declined sessions. GA4 silently records nothing for those visitors because their browsers either block google-analytics.com outright or refuse the cookies GA4 needs to attribute sessions. We run on your own infrastructure with no cookies and no third-party domains — there is nothing to block.
Do I have to drop GA4 to use HowsMyPage?
No — they coexist on the same page. Drop our snippet in and keep GA4 running if you need to. Many customers do this for the first month: GA4 keeps the historical reports and Google Ads conversion bidding alive, while HowsMyPage shows them the 25-40% of visitors GA4 was missing. Once they see the gap with their own eyes, most drop GA4 within a month or two. But you don't have to — HowsMyPage works as your only analytics, or as an extra layer beside another tool.
What's the custom subdomain (CNAME) for?
By default the analytics script loads from analytics.howsmypage.com — fast install, no DNS work. From Growth and up you can point analytics.yourcompany.com to our infrastructure with a single DNS record. This makes the tracker indistinguishable from any other call on your site, so even aggressive ad blockers cannot target it. The result: maximum accuracy, zero blocklists.
Is my data really EU-hosted?
Yes. Analytics data, session recordings, audit reports and email delivery all process in EU infrastructure — no US-based providers in the data path. Your privacy policy can name us as a sub-processor and reference our EU data processing: no AWS US, no Google, no Meta.
What happens after the $7 trial?
On day 8 your plan starts at the price shown, billed monthly. If you decide it isn't earning its keep, your first month is fully refundable for 30 days — cancel any time before then for $7 total. After that, cancel any time in two clicks. No contract, no notice period. Your audit reports stay yours even if you leave.
How is this different from Hotjar or Clarity?
Those hand you raw heatmaps and recordings and leave the reading to
you. HowsMyPage adds the page audit and an AI that turns every map
into a plain finding with a dollar figure — one tool, one price,
instead of stitching a grader and a heatmap tool together.
Will the tracking slow my site down?
The snippet is lightweight and loads after your content, so it does
not block your page. We measure Core Web Vitals ourselves — if
anything slipped, the audit would be the first to flag it.
I am not technical. Is this for me?
Yes. Every finding is plain English with step-by-step instructions
and a dollar estimate. There are no dashboards to figure out and no
jargon — the report tells you what to change and why.
Can I cancel?
Any time, from your account, in a couple of clicks. Paid plans start
with a $7 seven-day trial so you can see it work before you commit
to a month.
One minute from now
You could know exactly what is costing you customers.
It is free, it needs no account, and it takes about a minute. There is
no good reason to let the page keep leaking another week — worst
case, you learn it is in good shape.
No account · no card · one free audit every 24 hours